Communication campaigns

Communication campaigns take many forms from digital, including internet, intranet, email to print and media. Campaigns are used to communicate strategic objectives, policies, information, and behavioural and cultural change.

Whatever the purpose of a campaign or the intended audience, there is a need to understand the impact communications campaigns can have for and on a business. Businesses will spend millions on campaigns but do not always evaluate the impact they have on diverse communities.

The population of the UK is changing. Businesses which are serious about attracting diverse talent to the workplace and increasing their market share urgently need to undertake research and gap analysis in this area.

JCT Business Solutions will work with you to gain a better understanding of the impact your communication campaigns have on your workforce and customers.